An aspirational business identity sustained more by wanting and signaling than undertaking.
Verb / doing: wanting; signaling; preparing; postponing
How?: How am I wanting, signaling, preparing, or postponing instead of undertaking?
Form: Status
Stage: Seed
Being
Wanting, signaling, preparing, postponing.
Belonging
Performing entrepreneurship among aspirational peers.
Becoming
Moving—or not—from intention to undertaking.
Begetting
Plans, identity claims, prototypes, delay.